Showing posts with label smad. Show all posts
Showing posts with label smad. Show all posts

Wednesday, April 11, 2012

Advertising

I mentioned that Bob Leverone inspired me to become interested in sports and advertising photography. I have to confess though, Bob did increase my interest in advertising, but the flame had originally been lit by Tommy's assignment for us two weeks prior. Our job was to pick an advertisement in a magazine and copy it. We'd been working on studio lighting for a few weeks now, so I was anxious to combine some of those lighting techniques into a comprehensive photograph. This assignment was SO much fun because it was really making us apply our skills and figuring out how to produce an image that we want on demand.

The ad I chose was COVERGIRL:




So, what do you do when you don't have Drew Barrymore around for a casual photoshoot? Grab the closest look-a-alike and work with what you've got! This is my friend Liz, the president of our sorority. Small details are different from my final copy, like the long-sleeve and the ring, but I had a lot of fun doing this and this is my first but definitely not last of working on advertisements as projects!

Definitely a lot to work on, but such a positive starting point! I had a problem with making my image look as warm as Drew Barrymore's/COVERGIRL's, so I tried to fix that in post-production via Photoshop. Here are some other images from the shoot, these were taken with a shutter speed of 1/125 and an aperture F-stop of 5.6.














Bob Leverone Visits JMU

Last week was an exciting week in the world of SMAD. (School of Media Arts and Design, for all of the non-JMU'ers out there). In addition to SMAD Day on Friday, a jam-packed day of career advice, networking and portfolio building from JMU SMAD alum, we had the pleasure of meeting Bob Leverone.

Bob came to our photojournalism class last Thursday to talk about his career and some of his favorite shoots he's done; some recent, some not. He started out after graduating from JMU at miscellaneous VA newspapers before ending up at The Charlotte Observer, where he helped the paper win the Pulitzer Prize for Meritorious Service. From there, he wound up shooting for big names like ESPN magazine and Sports Illustrated. One shoot he focused on for a long time in class was a Bulls-Heat game he worked on for ESPN magazine. The idea of the shoot was a day in the life; of 10 photographers, Bob's assignment was to follow one player (apologies, I'm not a basketball/Miami Heat fan, I can't remember the name of the player right now) throughout the day. He got behind-the-scene shots of him eating breakfast, getting ready for the game, traveling to the game, going to dinner after the game and him going home at the end of the day. During the game he was one of the photographers on the floor for action shots. We got to look at the pictures he took and he would add in stories, advice, and instructions on how he got certain shots. He is now freelancing and running his own company because he grew tired of the demands of constant traveling (something that sounds pretty ideal to most people my age...or maybe just me), and showed us examples of advertising shooting he's done. Sports and advertising, both something I'm highly interested in now because of Bob!

Friday at SMAD Day Bob also gave a lighting presentation, a hands-on way of inspiring new lighting ideas and setups for shoots. In fact, I'm going to the studio tonight and going to try some of the ideas he showed us with the lights I have to work with.

There's plenty of more information on his website http://www.bobleveronephotography.com, where you can also view his portfolio and become a fan just like I have in these past few days.

Friday, April 6, 2012

Studio Shooting: With Hair Light

In our SMAD 225 (Photojournalism) class we are working a lot with studio portraits. As the weeks go by we gradually add more lights into the frame. One week we added in a hair light in addition to our umbrella and reflector. My model was my roommate, Erin, and her red hair was the perfect shade to work with. The following shots were all taken at a 200 ISO.


Just testing out the lights
Shutter: 1/40
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual



Shutter: 1/40
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual




Shutter: 1/100
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual





Shutter: 1/160
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual


Shutter: 1/160
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual


Shutter: 1/160
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual


Shutter: 1/160
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual


Shutter: 1/160
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual



Shutter: 1/160
Aperture: f/11.0
Focal Length: 55mm
Exposure: Manual



Shutter: 1/160
Aperture: f/11.0
Focal Length: 62mm
Exposure: Manual



Shutter: 1/160
Aperture: f/11.0
Focal Length: 70mm
Exposure: Manual


Shutter: 1/160
Aperture: f/11.0
Focal Length: 70mm
Exposure: Manual


Shutter: 1/160
Aperture: f/11.0
Focal Length: 68mm
Exposure: Manual